On the beautiful slopes of Goč Mountain, on September 22, a major ecological reforestation campaign was held as part of the national initiative “Let’s Reforest Serbia”, organized by Discover Serbia with the support of Bosch. During a single day, as many as 230 volunteers from various sectors of the company joined forces and, through collective effort, planted more than 2,000 pine seedlings.
This event was not merely a volunteer action—it was a day of unity, responsibility, and inspiration. On site, energy, team spirit, and awareness of the importance of nature conservation came together.

As in numerous previous actions, the Discover Serbia team took over the complete organization and logistics of the event. Our field teams carried out site preparation, plot marking, and soil preparation, as well as delivery of seedlings, tools, and protective equipment for all volunteers. We ensured that every detail was in place – from safety and coordination to joint planting planning.

We owe special gratitude to the Bosch volunteers who, with their positive energy, discipline, and dedication, demonstrated what true corporate spirit looks like. It is through such actions that we see how much can be achieved when knowledge, will, and responsibility come together in a common goal – for Serbia to be greener, cleaner, and healthier.

We extend our gratitude to Bosch for their trust, support, and exceptional collaboration, which has been contributing to the preservation of our forests and natural heritage for years. Each of their initiatives demonstrates that responsible business practices and community care go hand in hand.
We invite other socially responsible companies, institutions, and organizations to join us as part of the “Let’s Reforest Serbia” initiative. Together, we can plant millions of trees and create lasting change—not only in the landscape but also in people’s consciousness. Because every tree planted is a symbol of hope, collaboration, and a better future for all of us.