Playrix and Discover Serbia – Support that Endures Beyond the Campaign

The company Playrix, through its collaboration with Discover Serbia, has demonstrated that social responsibility does not have to conclude with a single event, but can evolve into long-term support for initiatives that have a tangible impact on nature and the community.

In addition to organizing one of the largest environmental campaigns with our team, achieving a record number of volunteers on the ground, Playrix also made an additional contribution to the development of Discover Serbia initiatives by supporting the procurement of necessary tools and equipment for the 2026 season.

This donation is of great importance to our work, as it enables us to carry out numerous activities more effectively, safely, and efficiently. The tools and equipment used in the field are fundamental to every successful environmental campaign — whether it involves cleaning natural areas, maintaining trails, installing urban furniture, building birdhouses, planting, or other activities that directly contribute to environmental preservation.

For Discover Serbia, the support from Playrix exemplifies a partnership that extends beyond participation in a single campaign, continuing to thrive through every subsequent initiative, every new location, and every future team of volunteers who take to the field.

We sincerely thank Playrix for their trust, energy, and readiness to be part of our mission. Their contribution helps us to be even more prepared, organized, and efficient in implementing campaigns that prioritize nature in 2026.