Why the
CSR League of Serbia was Launched
The CSR League of Serbia was launched with the aim of moving corporate social responsibility beyond one-off actions and promotional messages, establishing it within a clear, professional, and measurable system. The League’s goal is to demonstrate the actual contribution of each company to the environment and community — not just how visible an activity was, but its real impact.
The CSR League of Serbia evaluates not only the visibility of activities but also their actual contribution.
What is the CSR League of Serbia
The CSR League of Serbia is a platform through which companies earn CSR points through various activities and programs, with their results subsequently tracked through rankings, levels, and certificates.
The League enables various forms of socially responsible activities to be evaluated through a unified system and converted into a clear corporate CSR result.
This means that a company does not only receive an organized activity,
but a concrete, measurable, and comparable result.
How the system works
Step 1
The company selects an initiative, program, or collaboration model.
Step 2
The activity is implemented with the Discover Serbia team.
Step 3
The activity is evaluated based on clearly defined parameters and its actual impact.
Step 4
The company receives CSR points, rank, level, and a certificate.
How Companies Earn
CSR Points
Companies earn CSR points through Discover Serbia initiatives and corporate programs. The highest number of points is awarded for environmental actions with direct and measurable impact on the environment, such as Let’s Reforest Serbia, Let’s Clean the Rivers, Let’s Arrange for Children, Let’s Roll Up Our Sleeves, as well as other nature conservation, biodiversity protection, and spatial improvement actions. Corporate programs also generate CSR points, but to a lesser extent, as their contribution is of a different nature and usually less direct compared to environmental actions.
The highest number of points is awarded to activities that have the strongest real impact on the environment.
Programs and Activities
Through Which Companies
Earn CSR Points
Discover Serbia Initiatives:
- Let’s Reforest Serbia
- Let’s Clean the Rivers
- Let’s Arrange for Children
- Let’s Roll Up Our Sleeves
- Biodiversity Protection Actions
- Environmental Remediation and Spatial Improvement
Corporate Programs:
- Adventure Team Building
- Art and Culture Team Building
- Rafting Team Building
- Ski Team Building
- Forest Wellness
- Family Day
- Serious Play
- Corporate Celebrations
- New Year’s Celebrations
Each of these programs can be part of the CSR League of Serbia, with the number of points determined according to the type of activity, scope of implementation, and actual impact achieved. Family Day and Team Building programs with a social component bring additional CSR points.
How the Value of Activities Is Measured
Activities are evaluated based on clearly defined and measurable parameters, such as the number of participants, number of volunteer hours, scope and quality of implementation, concrete outcome of the activity, documentation and reporting, as well as the estimated and documented environmental impact.
For ecological actions, the actual ecological effect is also particularly valued, such as estimated CO2 absorption, contribution to air quality, retention of suspended particles, and other indicators of real environmental impact.
What the company
specifically gains
CSR
points
for each completed activity
a higher number of points
for ecological actions with a direct impact
additional points
for corporate programs with socially responsible content
Event certificate
for each individual activity
The company does not just get an event, but a measurable and verified CSR result
PERMANENT CERTIFICATE
for the total result
position
on the ranking list and the corresponding Level
data
for the ESG report
documented
and verified proof of contribution
The CSR League of Serbia is currently free for companies. Participation, certificates, and data for ESG reports are available at no charge, while an annual membership fee of 80,000 dinars will be introduced starting in 2027.
Our impact in numbers in 2025.
References confirming the capacity for the implementation of large-scale and measurable CSR programs
25
SUCCESSFUL REFORESTATION
CAMPAIGNS
4.000
ACTIVE
VOLUNTEERS
32
CLEANED
RIVER COURSES
40
RENOVATED KINDERGARTENS AND SCHOOLS
FOR OUR YOUNGEST
35
MAJOR ECOLOGICAL
SITE REMEDIATION
These references serve as proof that Discover Serbia has the capacity to organize and implement programs that provide companies with a real and measurable contribution.
Why companies join
the CSR League of Serbia
Because through a single system, they receive real results, expert validation of contributions, public positioning, certificates, and clear value for internal and external communication. The CSR League of Serbia enables companies to ensure their activities do not remain just a good intention or a nice event, but become part of a system that measures, confirms, and displays their actual contribution.
Joining the CSR League of Serbia means moving from symbolic responsibility to a measurable contribution
Together we change habits
and create a better living environment
The CSR League of Serbia is not just a scoring system. It is a platform that encourages companies to actively participate in creating a more beautiful, healthier, and more sustainable environment for living in Serbia.
Through joint programs, we aim to change habits, raise corporate social responsibility standards, and demonstrate that companies can play an important role in improving the environment in which we all live.
Enroll your company
in the CSR League of Serbia
Because through a single system, they receive real results, expert validation of contributions, public positioning, certificates, and clear value for internal and external communication.
The CSR League of Serbia enables companies to ensure their activities do not remain just a good intention or a nice event, but become part of a system that measures, confirms, and displays their actual contribution.
Join the companies that measure their contribution not only through messages, but through concrete results.
