When a strong organization and a local leader unite, results are inevitable. The WBF organization and the Discover Serbia team jointly launched the regional initiative “Future of Rivers = Future of the Region,” bringing together partners from across the Western Balkans in the fight for clean rivers and healthier ecosystems. Through collaboration with Discover Serbia, Bosch company became part of this major endeavor and involved 90 of their employee volunteers, who made an enormous contribution to achieving the action’s goals through their work.

On the first day of the action, volunteers were divided into several teams – while some removed waste from the catamaran, others cleaned the shoreline, and others collected floating debris from boats. The second day’s program was dedicated to eco-trips, with participants divided into two groups: the first participated in walks and area maintenance around Ribničko Lake and Crni Rzav, while the second went on eco-walks from Zlatiborska Lakes to the Komša recreation area. This way, volunteers had the opportunity to actively contribute to nature conservation while also developing a deeper connection with it.

Alongside these activities, the Discover Serbia team organized workshops for local governments and, with support from WBF, launched a powerful media campaign to spread the message about the importance of clean rivers throughout the region.

This initiative has demonstrated the importance of uniting international organizations, local leaders, and socially responsible companies. We owe special gratitude to Bosch company volunteers, partners from the WBF organization, and everyone who supported the project’s implementation. Discover Serbia continues to connect people and ideas, and is already inviting other companies and organizations to join future actions – because only together can we ensure that Balkan rivers become symbols of life and unity, rather than pollution.