Belgrade breathes. But it could breathe better. It was precisely from this thought that the “Lungs of Belgrade” initiative was born — an invitation to citizens, companies, and institutions to collectively create space for more greenery, cleaner air, and nature within the city. RNIDS, the Serbian National Internet Domain Registry, was one of the first […]
The company Playrix, through its collaboration with Discover Serbia, has demonstrated that social responsibility does not have to conclude with a single event, but can evolve into long-term support for initiatives that have a tangible impact on nature and the community. In addition to organizing one of the largest environmental campaigns with our team, achieving […]
The Jaffa company has provided significant support to the Discover Serbia initiative “Let’s Clean Up for Children,” which aims to improve the spaces where children spend time, learn, play, and develop. Throughout 2023, 2024, 2025, and 2026, Jaffa supported our activities by donating sweets, which were distributed to children during the implementation of these activities. […]
The company Coca-Cola provided one of the most significant forms of support to Discover Serbia through a donation intended for the development and improvement of the eco fleet—an initiative that has become an important part of the “Let’s Clean Serbia’s Rivers” programme. This donation is of particular importance to us, because it was not merely […]
A total of 1,200 Photinia seedlings (lat. Photinia) were planted as a symbol of a new beginning for young people from the Zvezda Center, to support children without parental care in becoming independent.
A total of 1,200 Photinia seedlings (lat. Photinia) were planted as a symbol of a new beginning for young people from the Zvezda Center, to support children without parental care in becoming independent.
The fifth and final action within the mission of the “Otkrij Beograd” volunteers to plant a total of 2,000 laurel cherry saplings during 2025 was held at the “Nada Dimić” Medical School in Belgrade.
The end of 2025 also brought a clear, tangible result of a long-term goal – 5,000 seedlings planted in Petrovčić
During the festive season, the most beautiful moments are when a family atmosphere is felt within the company – when offices briefly become a space for laughter, play, and memories that children recount for days.
In the holiday rush, the most beautiful celebrations are those that are simple, well-organized, and leave just what they should – laughter, joy, and memories that children retell the next day.






