Playrix has achieved a remarkable feat as part of the “Lungs of Belgrade” initiative. Thanks to the commitment of volunteers, as many as 4,200 seedlings were planted, setting a new record for the number of trees planted in a single action! This planting represents a significant step towards improving air quality and creating a healthier environment for all Belgraders.

With this gesture, Playrix has demonstrated a strong commitment to environmental protection and social responsibility. Their volunteers, with the support of experts from Discover Serbia, worked tirelessly on reforestation, demonstrating how joint efforts can lead to major changes. This action not only contributes to ecological balance, but also inspires other companies to get involved in similar initiatives.

With the support of responsible companies like Playrix, the vision of a greener, healthier Belgrade is becoming more tangible every day. Their commitment and enthusiasm have been translated into thousands of planted seedlings that will not only enrich the space, but will also contribute in the long term to cleaner air, a better microclimate and the preservation of biodiversity. Together, we are building the foundations of a more responsible society that does not take nature for granted, but nurtures it as an essential part of everyday life. Every tree we plant today remains a pledge for a greener city, a better quality of life and inspiration for generations to come.

The project “For a Greener Surčin” is being implemented by the Municipality of Surčin and the organization “Discover Serbia” with financial support from the European Union within the project “EU for Green Agenda in Serbia”. This project “EU for Green Agenda in Serbia”, with technical and financial support from the European Union and in partnership with the Ministry of Environmental Protection, is implemented by the United Nations Development Programme (UNDP), in cooperation with Sweden and the European Investment Bank, with additional financial resources provided by the governments of Sweden, Switzerland, and Serbia.