Fruška Gora became the epicenter of one of the largest environmental actions organized by Discover Serbia and Playrix, which once again demonstrated how social responsibility can be a powerful driver of positive change.
DISCOVER SERBIA BLOG
In the heart of the beautiful Deliblato Sands, an extraordinary event took place – an ecological team building that brought together volunteers and their families around a common goal: preserving and improving the environment. In this natural gem, known for its unique sandy vegetation and biodiversity, participants spent a day in nature doing meaningful work, connecting with each other, and creating positive change.
In collaboration with the fantastic Go Green team, we carried out the first major volunteer action for kindergarten renovation in the Zemun area – and no less than at the “Vila Zvončica” kindergarten!
Playrix has achieved a remarkable feat as part of the “Lungs of Belgrade” initiative. Thanks to the commitment of volunteers, as many as 4,200 seedlings were planted, setting a new record for the number of trees planted in a single action.
Bosch has once again demonstrated its commitment to the community! With 30 volunteers, employees of this company transformed the yard of the Lane kindergarten in New Belgrade, bringing smiles to the faces of the little ones. This action was not only an opportunity to bring freshness into the space, but also a chance to show how a small change can have a big impact on the quality of children’s lives.
With energy, smiles, and sincere willingness to contribute to the community, seven volunteers from Winterhalter participated in a reforestation action in Petrovčić settlement, where they collectively planted 300 seedlings. This environmental initiative is part of the “Lungs of Belgrade” campaign, and these volunteers’ effort and enthusiasm demonstrated that even a small team can make a big impact in the fight for a healthier environment.
Within the project “For a Greener Surčin”, 4 workshops were organized on the topic of environmental protection, where children had the opportunity to learn about the importance of forests, nature protection, the process of recycling various materials, and proper waste sorting through interactive play.
In anticipation of spring, with enthusiasm and joint effort, another afforestation campaign was carried out in the Petrovčić settlement. Volunteers from Adecco, together with their clients, planted 1,200 seedlings, contributing to the “Lungs of Belgrade” initiative.
The Discover Serbia team, with the support of 40 volunteers from the GoGreen team, has successfully carried out another environmental action within the “Lungs of Belgrade” initiative. Through this afforestation action, we are working together to create greener urban spaces and contribute to cleaner and healthier air in Belgrade.
Modern life in urban areas often distances us from nature, overwhelming us with asphalt, car noise, and the constant presence of technology. However, nature offers an invaluable space for rest, regeneration, and rediscovering the world around us. To fully enjoy its charms, we need to know how to properly “consume” it. This is where the Eco Guide program, an initiative implemented by Discover Serbia, comes into play.










