Jaffa joins the “Let’s Clean Up for Children” initiative

The Jaffa company has provided significant support to the Discover Serbia initiative “Let’s Clean Up for Children,” which aims to improve the spaces where children spend time, learn, play, and develop.

Throughout 2023, 2024, 2025, and 2026, Jaffa supported our activities by donating sweets, which were distributed to children during the implementation of these activities. This support held a particularly beautiful and symbolic significance, as it added warmth, joy, and an extra sense of care for the youngest participants to each event.

The “Let’s Clean Up for Children” initiative brings together volunteers, partners, and the community around a common goal — to make schoolyards, kindergartens, playgrounds, and other spaces intended for children more beautiful, safer, and more pleasant. In such actions, every detail is important, and the support of the Jaffa company has ensured that children, in addition to a more organized space, leave the event with a smile.

For Discover Serbia, this donation exemplifies how companies can support initiatives focused on children and the local community, not only through major infrastructural contributions but also through thoughtful gestures that make the youngest feel included and important.

We sincerely thank the Jaffa company for its continuous support and contribution to the “Let’s Clean Up for Children” initiative. Their support has helped make our activities more joyful, warmer, and even closer to the children for whom we implement this initiative.